The first step in building your brand is to discover your purpose and what you are trying to achieve. You should be asking important questions such as why your business exists, what prominent issue you are seeking to address in society, what differentiates you from the competition, and most importantly, why people should care.
Once you find the answers to these questions, you will have a firm foundation in building a recognizable brand. This will give you the platform to come up with interesting visuals, slogans and visual cues.
You will be putting yourself in a tough spot if you refuse to do your research on the competition that you will be up against. No matter what industry you are entering, you can rest assured that each market will be saturated to a certain extent. Every wise business owner realizes this. Every owner also understands that the goal is to get the lion’s share of the potential customers, and differentiating yourself from the competition will determine how much of the potential clientele will gravitate to you.
You have probably walked past a plaque of some sort in each organization with a quote about what the company strives to achieve. This is a mission statement, and it is time for you to start thinking about what your brand mission is. This will be a clear expression about what your company’s goals are and what it is passionate about. This is basically your way of expressing to visitors why you are putting in effort to make this brand mean something. Once you craft a mission statement, people will associate your message with the brand and put it all together.
Being unique and creative are essential qualities in separating yourself from the competition. McDonald’s has the legendary golden arches. Nike has the check mark. Jordan has a picture of Michael Jordan going for a dunk. The message has to be simple, but powerful.
Follow all of these tips, and you will be one step closer in creating a powerful brand.
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